About Me
I'm Elisabeth, a passionate marketing leader with 10+ years of experience in the CPG industry, working across both large global brands and smaller, fast-moving businesses in the U.S. and internationally. My category experience spans OTC, dietary supplements, skin care, baby care, and personal care, giving me a well-rounded understanding of consumer needs across life stages and lifestyles.
I bring strong expertise in brand strategy, innovation, and commercialization, with a proven track record of driving growth through a blend of strategic thinking, commercial focus, and consumer-centricity. I've led successful digital initiatives, new product launches, and complex portfolio transformations — always insight-driven and aligned to business objectives.
Entrepreneurial by nature, I'm energized by solving problems, building from the ground up, and finding creative, resourceful ways to accelerate growth. I'm known for my strong business acumen, cross-functional leadership, and solution-oriented mindset.